Nike’s Web3 Platform, Swoosh will reward to Virtual Sneakers designs Creators

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Nike’s new SWOOSH non-fungible token (NFT) platform invites people to create their own digital wearables, the international sneaker company announced on Wednesday.

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The #YourForce1 challenge asks participants to create an Instagram visual storyboard showcasing their footwear design as part of a competition that is open to all members of the SWOOSH community. In the event that they are picked, the four winners will each receive $5,000 and the chance to collaborate with Nike designers to produce their own unique pair of digital sneakers.

The four designs may be included in Nike’s first signature collection, which is set to debut soon, the company noted. The giveaway began today and runs through January 29.

The full brief and instructions are available on the Nike website.

“At.SWOOSH, we want to broaden the definition of what it means to be a creator. Which is why this. In contrast to creative skills, the SWOOSH Studio challenge encourages creative narrative, according to a press release from Nike.

Nike has invested years utilizing its Web3 strategy. ahead of its publication. RTFKT, a digital fashion house, was purchased by SWOOSH in November as it prepared to enter the metaverse. As a way to track the supply chain process, Nike announced that it would start testing RFID in 2020.

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